Spring is here. And so is a new batch of e-commerce books. There are headlines on digital marketing, LinkedIn ads, brand development, stand out in a crowd and artificial intelligence.
I’ve compiled this list using Amazon. In the “Books” category of Amazon, I selected “Business & Money”. I then chose the subcategory “Process & Infrastructure” and selected “E-commerce”. Then I selected the titles in this group based on ratings and relevance. In addition, I selected a few titles from the “Small Business and Entrepreneurship” sub-category.
New e-commerce books
Storynomics: History-Based Marketing in the World of Post-Advertising by Robert Mckee, Tom Gerace
In Storynomics the famed scripting coach Robert McKee is partnering with digital marketing expert and Skyword CEO Tom Gerace to chart a path for brands seeking to navigate the rapid decline interrupt advertising. Inspiring dozens of story-driven strategies and case studies from leading B2B and B2C brands, Storynomics demonstrates how the original narrative produces results that outperform the traditional advertising. Learn how to connect your brand with your consumers. Kindle $ 15.99; Hardcover $ 19.49
The Lean Marketplace: A Practical Guide to Building Successful Online Market Activity by Juho Makkonen, Cristóbal Gracia
The Lean Marketplace is the result of two experts who have put nearly two decades of experience to create a repeatable method to create a successful online market and avoid the most common pitfalls. Not all markets will be as important as Airbnb and Uber, but there are thousands of market ideas that can make business sustainable. Paperback $ 14.99; $ 9.99
The Digital Marketing Handbook: A Step-by-Step Guide to Creating Websites That Sell by Robert W. Bly
Written to Help Marketers Turn Cost Centers into Profit Centers, Robert W. Bly, Marketing Pioneer and Marketing Guru, The Digital Marketing Handbook Teaches Models and proven processes to generate a continuous flow of traffic, conversions, leads, opt-ins and sales. Bly shares tested, direct response methods that can increase your online revenue with an extensive resource section to give your website a competitive advantage. Paperback $ 21.99; Kindle Edition £ 20.89
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Success in Inbound Content and Content Marketing: Build Your Brand, Influence Your Industry, and Generate Qualified Leaders by Paul M. Kaplan
Content and Inbound Marketing Success covers all aspects of content marketing: researching customer needs, identifying areas of your company’s expertise, writing leadership articles, content communication via e-mail and social media leads and measurement results. Content and Inbound Marketing Success shows how to coordinate these strategic elements in a global plan. Learn from business leaders and case studies on how content marketing works in the real world. Paperback $ 18.95.
Brand now: How to stand out in a crowded and distracted world by Nick Westergaard
Consumers are overwhelmed. Ads alone are not effective. And you can not just produce content and connect to all social networks. To stand out, start with your brand. Brand Now discovers the new rules of branding in a complex and chaotic world. Written by the author of Get Scrappy a bible of digital marketing for businesses, this latest book explains how to build brands that resonate both online and off. Kindle $ 16.92; Hardcover $ 18.54
The 50-60 Something Start-Up Entrepreneur: How to Start Fast and Manage a Small Business Successfully by Pamela Wigglesworth
In The Startup Entrepreneur 50-60, 1945-1945, a 50-year-old entrepreneur, Pamela Wigglesworth, shares her concrete, step-by-step process, which will show you exactly how to start and manage your own small business using the framework of the path of the entrepreneur. Learn (a) what product or service to offer based on your area of expertise, (b) how to establish your consulting fees or pricing structure, (c) how to create your marketing strategy, and (d) how avoid feeling overwhelmed by a new business owner. Paperback CA $ 17.95; Kindle Edition $ 4.99USD
The Bitcoin Standard: The Decentralized Alternative to the Central Bank by Saifedean Ammous
The Bitcoin standard explains the operation of Bitcoin in a functional and intuitive way. Bitcoin is best understood as the first form of digital currency implemented successfully. With an automated and perfectly predictable monetary policy, and the ability to make the final settlement of large amounts around the world in minutes, the actual competitive advantage of Bitcoin could be a store of value and a network for the final settlement large payments – a digital gold form with an integrated settlement infrastructure. Hardcover $ 19.46
LinkedIn LinkedIn Made Easy 2018 by Paul Cundell
LinkedIn Ads Made Easy 2018 will show you how to dominate LinkedIn ads – step by step, topic by topic and tool by tool. Learn how to use the most effective tools in the shortest time possible. This training consists of 20 chapters organized into four sections: basic concepts, step-by-step procedures, advanced strategies and tips. Paperback $ 24.99; $ 9.99
10x Marketing Formula: Your Plan to Create a ‘Content Without Competition’ who stands out and gets results by Garrett Moon, Jay Baer
The dream of content marketing is that it’s going to be a magic funnel that drips money into your bank account. But what should you do when it does not work that way? Or even at all? 10x Marketing Formula offers a formula that will show you what to do (and how to do it) to achieve marketing results ten times higher. Paperback CA $ 16.95; $ 6.99
Unscaled: How AI and a New Generation of Upstarts Create the Economy of the Future by Hemant Taneja, Kevin Maney
Unscaled identifies the forces that are reshaping the global economy and reversing one of the basic laws of commerce and society – economies of scale. The unscaled economy is rebuilding massive, deep-rooted industries and creating opportunities for entrepreneurs and businesses. Venture capitalist Hemant Taneja explains how the scale-free phenomenon allowed Warby Parker to start a small business at a lower cost and easily, to build a better product and become a global competitor, pushing Luxottica away. Kindle $ 17.99; Hardcover $ 28.00.
Culture Gains: The Roadmap to an Irresistible Workplace by William Vanderbloemen
Culture Wins is a guide for organizations that want to own the future. His first-hand knowledge of building a contagious culture will drive sustainable growth and innovation for any organization. Learn how to build a healthy workplace, increase your income and change the world. Expand your team and develop a contagious business culture that lasts longer than the competition. Kindle $ 9.99; Hardcover $ 22.50