The first commercial customer is enrolled in a new keyword-based search engine-like targeting on a data management platform.
The European advertising network Goldbach Group is the first to offer keyword targeting for brand campaigns via the DMP 1plusX.
Recently developed by the Zurich-based company, keyword targeting allows advertisers to find the audiences they want to target online using any word or combination of words, instead of combined segments. predefined or custom often offered by other DMPs.
[Read the full article on MarTech Today.]