The first commercial customer is enrolled in a new keyword-based search engine-like targeting on a data management platform.

The European advertising network Goldbach Group is the first to offer keyword targeting for brand campaigns via the DMP 1plusX.

Recently developed by the Zurich-based company, keyword targeting allows advertisers to find the audiences they want to target online using any word or combination of words, instead of combined segments. predefined or custom often offered by other DMPs.

[Read the full article on MarTech Today.]

About the author

1515097853 43 new report customer data platforms have doubled compared to last year - 1plusX adds keyword targeting to its DMP

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.