Vimeo’s two new social media distribution tools will help creators streamline their workflow to make them more efficient and reach a wider audience.

New features of social distribution Vimeo

Simulcast and Publish to Social integrate other online channels into the Vimeo platform so that creators can deliver their content without additional tools or compatibility issues. This seamless integration allows Vimeo creators to access hundreds of millions of users on Facebook, YouTube, Twitch and Periscope.

For small businesses and creators of Vimeo, access to more channels means the use of a unique platform from creation to distribution. And when it comes to marketing, it will be just as effective because of the access that it offers to two of the largest consumer video platforms, YouTube and Facebook.

Anjali South, CEO of Vimeo, explained the benefits of having a distribution system in a press release. He said, “As advertising-funded platforms become increasingly compartmentalized to keep content on their sites, we are creating new ways to be an agnostic distribution center, so that creators can not afford to buy. Do not have to choose. Our new social distribution tools will give Vimeo’s creators a broader audience, deeper engagement and a fundamentally simplified distribution process. “

Simulcast

With Simulcast, you can start broadcasting live events from Vimeo to sites that are enabled with Real-Time Messaging Protocol (RTMP). This includes Facebook, YouTube, Twitch, Periscope and others. Simulcast can be served to multiple destinations from your website to your audience’s social pages.

One of the advantages of using a single input stream is that you will not need to use separate streams for each destination, which will save you bandwidth costs. This process and automated archiving on Vimeo simplifies your workflow so you can manage, review, and share post-event videos.

Publish to Social

As their name indicates, creators can now publish their videos natively on social platforms directly from Vimeo. And the entire distribution process takes place in one place and in one click. This means not having to upload your video on each social media channel, one by one.

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In addition to the new level of efficiency, the videos will be loaded natively on each platform. This is important because some companies favor native downloads. Once the content is downloaded, you can see the comparison statistics for each platform with readings, likes and comments statistics to track the performance of your videos.

Effectiveness of the workflow

As the digital presence of your small business continues to grow, you need to streamline your workflow to manage your content. The new features of Vimeo make this possible by providing a unique platform for creating, distributing and managing videos.

You can try the new features now.

Images: Vimeo


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