It is important to make a good first impression. It could be the impression only that you make to give yourself a second chance, you must stand out for all good reasons .
Ideally, you want to find a way to make your prospect choose your proposal for a sea of similar offers without resorting to gadgets or unprofessional research. Sounds hard? With the help of one or more of these three tools: a flippingbook software, a slide show creation software and a video creation software, you can create this sales deck that has always made you dream.
photo credit: Marcus Embra / Freeman EMEA / Behance
Flippingbook software is a way to emulate the experience of reading an online brochure or catalog. You can usually make the same brochure – from the same PDF file – available on any device as they use HTML5 to render the pages. There is a good touch in the fact that sweeping left or right “turns” the page and, if the volume is increased, you will hear this authentic swish.
But that’s where the simulation ends. Being a digital book you can embed videos directly into the text, have hyperlinks that direct the reader to your website, play a backing track to create the mood and well Moreover. Most providers also allow you to share your creations on social media by clicking a button, which allows you to take advantage of your followers.
If you prefer to use a proven method to present your material, you can not go wrong with a slideshow. They have the advantage of being universally known and there are a lot of templates that can help you get a head start when designing this playground.
It might be a good choice if you want to integrate a chart or data from another application. You can link to the most recent version, so you’re always sure you have the most up-to-date numbers.
The big problem with slideshows, is that it’s very easy to make them amateurs. Overuse of slide transitions and animations as well as the use of a model looking for a date can put you very quickly in the rejection stack.
All singing and dancing
For some types of sales, a video makes a lot of sense. Maybe you want to show how your product works, or show how your product improves a situation by telling a story. A video may not be the only tool in your arsenal, but it can be powerful.
Creating a video can be as simple as opening a video capture program using your webcam to “go live” or as complex as engaging a production company to film a product demonstration.
Most sales videos will end up on social media, so the keys to greatness are: Keep them short and sweet, and add subtitles so your audience can watch with the volume muted.
Mix it up
A flipperbook will stand out in a sea of slides by being different. It is best to use it as a tool when you are not present – you can embed audio and video content to guide the reader in your product or service and most providers, free of charge or pay, offer an easy way to share your books through social media.
Of course, there is always a place for the slideshow. They can form the basis of a promotional video and can be a good choice to take to a field meeting where you want to be able to assess the mood of your audience before moving forward.
With the rise of social media, more and more marketers are realizing the benefits of video production. A short video, especially a video that the viewer will see many times, can significantly increase brand awareness. Sales departments take their marketing colleagues and realize that in some cases – for example product demonstrations – a video is a very good choice.
These tools work best when they are used together to create an excellent sales campaign. Each tool has its own strengths and weaknesses, so it’s important to choose the right tool for the task at hand. In a way, a flippingbook is almost in a different category because it can be created from a slideshow or can integrate your sales videos. Does this make it the Swiss army knife of the sales department?