By polling smartphone users to understand how they use social media, a recent survey reveals that nearly 90% use Facebook every day. The platform is a clear leader, with Instagram (also owned by Facebook) coming in second with 49%. Meanwhile, 48% of smartphone users said they use YouTube every day, 32% for Snapchat and 31% for Twitter.

The survey contains very relevant data to understand how social media applications are used across all demographic categories. With this data, small businesses can interact with their audience at the right time and on the right platform with the content that they are most likely to consume.

For small businesses looking to increase their presence and engagement on social networks, knowing when and who is most likely to respond to your marketing efforts will provide a better return on investment.

Riley Panko, senior writer at the small business information platform The Manifest, who conducted the survey, emphasized the importance of understanding the functioning of the social media applications. In the report, Panko explains, “Understanding how successful social media applications are is important for any business seeking to create an application that requires user interaction.”

The survey interviewed 511 smartphone owners who use at least three different apps each day to find out how they use social media apps and what features and designs bring them back. The demographic data of the surveyed group included 72% of women and 28% of elderly men divided as follows: 18 to 24 years (15%), 25 to 34 (28%), 35 to 44 (21%), 45 54 (18%), 55 to 64 (12%) and 65 and over (5%).

Statistics on the application of social media on mobiles

By far, Facebook was the most popular social media platform with 87% of respondents. When data were broken down by age group, Facebook continued to perform well, with 85% of Generation Y members and 93% of baby boomers reporting daily use of the site on their mobile.

Once they are on their favorite social media application, 35 percent spend 10 to 20 minutes, while 34 percent say they use it the same way throughout the day . When we look at the times, 30% prefer the evening use, 22% prefer the afternoons and 14% like the mornings.

The most popular activities for mobile application users include consumption and interaction with the content. Panko points out that the survey results reflect the so-called “90-9-1” rule of social media, suggesting that users consume content 90 percent of the time, interact with it 9 percent of the time and do not share only 1 percent of the time. The survey data also reveals the percentage of people who actively participate and publish content, barely 1%.

<img class=”aligncenter wp-image-489223 size-full” src=”” alt=” App Statistics on Social Media on Mobile: 90% Who Use Mobile Social Media Apps Check Facebook Daily “width =” 850 “height =” 560 “/>

As for the type of content, 72% of users consume news on social media applications, 64% looking for it on Facebook, 11% doing it on Twitter and only 10% doing it on YouTube.

Application of data to small businesses

The report concludes by saying that “the majority of app users do not consume, enjoy, and promote only content, as opposed to creating content themselves.”

If you are able to create the right content for your audience, you will have more eyes on your page, which will give you a better chance of continuing your engagement.

Images: The Manifesto