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The imminent Basic Knowledge Coverage Law (GDPR) stimulates innovation on many fronts.
This week, a brand new means is being introduced to measure website visitors with out monitoring people, so consent isn’t required.
The developer, former Google engineer Pierre Some distance, says that the brand new device – known as Blockmetry – is meant to measure that “any person noticed this web page” as a substitute of following “the cookie ID 123 noticed this web page”. device, akin to Google Analytics or Adobe Analytics, eliminates an individualized cookie that can be utilized to trace the conduct of the consumer’s website and visits to different websites.
“My product reaches a brand new stability between industry wishes and end-user privateness,” he stated.
[Read the full article on MarTech Today.]
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2018-02-06
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