Once you have created the logo to best represent your business, you need to start using it strategically in order to have the greatest impact. LogoMaker has published an infographic with a list of 10 places where you should use your logo.
When your logo is released in public, you tell the world that you are ready for business. Soon, it begins to become a brand that people recognize. Bring it out among all established logos and advertising is not easy. But it’s very feasible, with the right approach.
For small businesses with limited budgets, the task becomes even more difficult. So, place your logo in places where your potential customers will find the key. With enough exposure, they will get acquainted with it, and whenever they see it, think about your business.
Where to put the logo of your company
Here are five of the 10 spots recommended by LogoMaker. You can look at the other five places in the infographic below.
Social Media Profiles
If you are active on social networks, make sure your logo is part of the content you post. Format the logo according to the specifications of each channel so that your subscribers can see it and all the image is visible.
Website and Blogs
LogoMaker indicates that you should show your logo on your website or blog at the top of the page, preferably displayed horizontally. The logo should also appear next to other items associated with your brand, such as slogan or bio.
While on the subject of websites, do not forget to create a favicon so that it can be in every page of your site. A favicon is essentially a miniaturized version of your logo that can be linked to your home page to be used by feed aggregators.
Products and Packages
Now that e-commerce is part of almost every business, it’s highly likely that you’re shipping parcels to your customers. By placing your logo on the product as well as the shipping package, everyone can see where it is coming from.
Invoices and forms
When you send out invoices or forms to fill out, make sure that they carry your logo. Invoices and generic forms can be cheaper, but they do not communicate anything about your business.
Even if you only have one vehicle for your business and that’s your personal car, use it to advertise your brand. This type of passive marketing gets a lot of eyes every time you arrive in your vehicle and drive. As LogoMaker says, your vehicle becomes a mobile billboard for your brand.
Images: Logos Maker