Choosing the right digital channel for your small business will greatly improve the chances of reaching your audience successfully. A new Connext Digital infographic provides a guide to choosing the right digital channel.

“A guide to choosing the best digital channel for your business” aims to help companies maximize their marketing dollars so that they can get the best return on their investment.

How to choose a digital marketing channel

Achieving the best return on investment is especially important for small businesses with limited marketing budgets. But what’s wonderful about the digital ecosystem is that there are ways to maximize your marketing efforts, regardless of the free, DYI or paid tools at your disposal. disposition.

Rob Fitzgerald, founder and CEO of Connext Digital, said, “The digital channel you choose depends largely on the type of business you are in, the type of customers you are targeting, and your overall business goals. Before choosing the channel that best suits your business, it is important to familiarize yourself with the different digital marketing channels available. “


With a return on investment of up to 4300%, email is a digital channel used regularly by all demographic groups at different levels. Once you start interacting with your customers via e-mail, you can improve conversion rates and sales, identify better prospects, reduce marketing costs and integrate your efforts with other channels.

Show Ads

When properly deployed, display ads can yield good results. Native ads with rich media such as images or videos can generate up to 60% more conversions than others. With 64% of respondents saying that ads are annoying or intrusive, you need to be selective.

Advertising in mobile applications

Mobile ad spend is growing at a very fast pace, and advertising in apps is a way to get your message out. Whether through gaming, video, images, social media or blogs, you can use apps to place ads strategically without being overly intrusive or with user consent.

Social Media Marketing

With billions of users around the world, social media marketing can yield good results. The key according to Fitzgerald, is to target customers with interests related to your business.


With open rates as high as 98%, SMS can be used to inform, update and market your audience at a lower cost. It can be used to direct customers to your digital or brick-and-mortar outlets.

Search engine optimization

According to Context Digital, 93% of digital experiences start with a search on Google, Bing or another search engine. So, implementing SEO techniques to make your business easy to find on the major search engines makes sense. By optimizing your online presence with SEO, you can get more clicks on your website, shop, blog or other digital channel.

The use of these digital channels for your business will produce results, but according to Fitzgerald, they must go along with other considerations. These include setting clear business goals, knowing your brand, accurately targeting your audience, knowing the limits of your budget and understanding the capabilities of the talent you have, to name a few. only a few.

You can check the infographic below for more details.

Images: Digital Connext