The most memorable ads are probably the ones that made you laugh. And a new Clutch survey says that 53% of consumers are just as likely to remember an ad if it’s funny.
Funny announcements are more memorable
Clutch’s report examines the type of advertising that consumers prefer to television, online, on social networks and in print. And ads with the best answer stimulate our desire to eat and laugh in a media located in virtually every home, TV.
Although television is still a popular media for advertising, mobile and online advertising is rapidly gaining ground – and is much cheaper. For small businesses, this means that it’s much easier to digitally pay for marketing campaigns, including on mobile, web and social media. The key is to create ads that appeal to your audience.
Kristen Herhold, Content Developer and Marketer for Clutch, said in the report, “Advertisements appeal to the emotions and senses of consumers … If they are done correctly, the ads can attract the target audience, which will result in a purchase and repeat, happy customers. “
The survey was conducted by Clutch with the participation of 1,030 participants across the United States. They were asked what makes a memorable ad, as well as the subject and delivery platform.
Regarding broadcast platforms, 58% said they preferred TV advertising, and social media, social media and print preferred 13, 11 and 11% respectively.
In digital advertising, Facebook was preferred by 36% of respondents, followed by banners with 21%, interactive video with 19% and Google searches with 9%.
Regarding the topic, respondents said that they liked to watch on these platforms, food, beverage and restaurant ads were clear winners with about 80 percent. This was followed by fashion, health and beauty with 49%, travel and leisure with 48%, sports and entertainment with 37% and technology with 36%.
With respect to content, humor was the key to making the ads memorable and if it’s a brand that customers trust and know, 51% of people respondents said they preferred these ads. At the same time, 46% of respondents said they were interested in advertising if they showed a new product of interest, while 44% of those surveyed said that being informative and informative was important in advertisements.
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