Here is a list of product releases for the month of March from companies offering services to online merchants. There are updates on artificial intelligence, subscription services, new markets, actions and experiences of buying, tracking deliveries and augmented reality.
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Electronic Commerce Product Releases
IBM launches a new platform for artificial intelligence . IBM launched Cloud Private for Data, an integrated platform for data science, data engineering, and application development, as well as Data Science Elite Team, a free consulting firm that advises customers on the issues of artificial intelligence. The platform is designed to help organizations discover previously inaccessible information from their data and leverage event-driven applications that can analyze data from IoT sensors, e-commerce, mobile devices, and more.
IBM Cloud Private for Data
Gwynnie Bee opens a rental platform at other retailers. Gwynnie Bee subscription-based clothing rental site launched CaaStle, a service that allows retailers to offer “clothing as a service” – CaaS – to their consumers. By offering a CaaS model, businesses can offer consumers the opportunity to experiment with a brand by accessing a rotating collection while earning revenue every day that a garment is with a customer.
Visa’s “Everywhere Initiative” now accepts submissions. Accepting submissions from March 19 to April 23, Visa Everywhere Initiative is a global innovation program that aims to: a) resolve payment and trade issues, b) further enhance its own product proposals and c) provide visionary solutions for Visa’s broad network of partners. The program was launched for the first time in the United States in 2015 and has expanded globally with more than 2,100 participating start-ups, which raised more than $ 2 billion in funding .
Google introduces “purchase actions” for retailers. Google launched Shopping Actions, a program that allows retailers to list products in Google Search, Google Express (the purchase service), and the Google Assistant app. Shopping Actions includes a universal shopping cart for buyers, whether they are on mobile, office or voice devices. The purchase actions will use a sales payment model, reducing only purchases.
Wayfair Launches Augmented Reality for Android. Wayfair online furniture retailer has launched an augmented reality feature for Android devices. Part of Wayfair’s mobile shopping program, the three-dimensional “View in Room”, allows shoppers to place virtual furniture in areas of their homes to view before buying. Similar AR apps for Android recently launched by Ikea and Amazon.
Showpad launches Shared Spaces to help sales teams deliver a more personalized shopping experience. Showpad, a sales and marketing platform, announced the launch of Shared Spaces, which enables sales teams to create custom sites for prospects and facilitate personalized interactions between buyers and sellers. This new feature helps sales reps communicate better and share content with potential customers on a personalized, secure and personalized web page. By centralizing the content in one space, Showpad introduces the sales conversation by e-mail. Buyers can ask questions directly on each content, eliminating multiple requests for information and allowing real-time changes.
Springbot Exchange to help e-commerce SMEs compete with large retailers. Springbot, a data-driven marketing platform for online merchants, launched Springbot Exchange, a data cooperative for e-commerce SMEs. Springbot Exchange allows retailers to access data and resources typically reserved for large retailers. With Springbot Exchange, retailers can use data from participating Springbot retailers, as well as a pool of data provided by Springbot’s partner connections, across a wide range of vertical markets.
Shippo presents tracking pages for e-commerce. “Tracking Pages” are now available to all new and existing Shippo customers. Retailers can customize tracking notifications, organize a style and watch who connects with their buyers. The tracking pages provide buyers with the information they need to be in the right place at the right time so that they can receive their parcels.
Target tests a new loyalty program with cash rebates and shipping costs. Target launches a pilot loyalty program, Target Red, in the Dallas-Fort Worth area. Benefits include 1% refund on every purchase that can be redeemed on a subsequent trip, and the option to vote for one of three local organizations to help guide Target’s community donations. Customers can also save 50% on the same-day first-day subscription with Shipt (the Target-owned grocery delivery service), and receive free delivery the next day with Restock (delivery service from Target for consumer goods).
Weyland Tech launches a mobile commerce and logistics platform across Asia in partnership with DPEX. Weyland Tech, a provider of mobile business applications, announced the launch of the ENABLE mobile and logistics trading platform in collaboration with DPEX Worldwide, the delivery company. With a presence in 17 countries, DPEX can offer its customers ENable, to build mobile-first platforms to increase B2B and B2C sales. ENABLE will help any company to market, promote and sell products to its consumers and will also utilize DPEX’s delivery and fulfillment services.
Albertsons is preparing a digital market for suppliers. Albertsons Grocery Supermarket is preparing to expand its grocery online offering with a new market that will allow sellers to sell directly to the retailer’s customers. The system will benefit suppliers by giving visibility to their niche or their hard-to-find food, health and wellness products. It will also provide front-end e-commerce functions, including search, product description and ordering. The market will generate proprietary data on product trends in different segments to help suppliers evaluate products.