A visual metaphor for iPaaS solutions
If you are a typical marketer, you have several tools and platforms that need to transfer data between them.
You can use an important marketing platform and integrate others, but the main platform may not have ready-made integrations with everything you want. You can then ask your IT department to configure the point-to-point integrations you need.
You can also use an iPaaS tool (Integration Platform as a Service), which acts as a kind of data table that tells you about many tools.
To help you sort the world of iPaaS, MarTech Today has now released an intelligence report, “Integration Platform as a Service (iPaaS): A Guide to Marketing” [free, registration required]. The comprehensive guide includes an overview of the market, common features, how to choose an iPaaS solution, and detailed supplier profiles.
[Read the full article on MarTech Today.]