Facebook adds new features to its shared A / B testing feature for advertisers and makes it accessible from the Quick Build workflow.

The A / B advertising test option, launched in October of last year, was originally only available in the Facebook creative creation feed screen Ads Manager. With this update, Facebook has added the sharing test option to its quick creative feed, in which advertisers can create bulk ads.

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Engagement Sharing Test

Facebook’s A / B tests allowed advertisers to test different ad formats, visuals, titles and calls for action. Now he will also support the tests based on the goal of commitment.

“We added support for shared tests for the purpose of engagement marketing, so you can easily perform a shared test on ads optimized for engagement, preferences and responses to events, “says Facebook,

In addition, advertisers can now run split tests that focus on catalog sales, conversions, app installs, reach, video views, traffic, and lead generation.

Split Duplicate Tests

Facebook also made it possible to duplicate a split test when running existing shared test settings.

“This allows marketers to easily use prior sharing tests as a template for new tests or to easily restart a test,” says Facebook.

Shared Test Report

A new reporting dashboard tracks a selection of standard KPIs for split testing, including CPM, CPC, and CTR.

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New report for split tests with standard KPI options.


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Amy Gesenhues is the general reporter for Third Door Media, covering the latest news and updates for land and search engine marketing. From 2009 to 2012, she was an award-winning columnist for a number of dailies in New York, Texas. With over ten years of experience in marketing management, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more articles from Amy.

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