Fullscreen digital media company announced this morning that it has acquired Reelio .
The startup describes itself as “the Match.com of brands and creators on YouTube”, collecting data on video creators and connecting them with marketers who want to use their skills and reach their audience.
In the announcement, Fullscreen suggests that Reelio ‘s technology will allow the company to offer a more complete set of services around influencing marketing.
“The integration of Reelio’s platform into our network brings us closer to building a complete solution for the future of brand marketing, which we consider social and content-driven”, said Pete Stein, General Manager of Fullscreen. A declaration. “The strength of Reelio’s data, technology and team will be a tremendous asset to our company, and we are excited to work with them to continue to improve our marketing-influenced offerings.”
The financial terms of the acquisition were not disclosed. Variety reports that the 50-person Reelio team (including co-founder and CEO Pete Borum) will join Fullscreen.
Reelio had raised $ 8 million in financing from investors, including e.ventures, co-founders of Tremor Video Jason Glickman and Andrew Reis, and former Bertelsmann President Thomas Hesse. Fullscreen is owned by Otter Media, the joint venture between AT & T and Chernin Group.