GroundTruth has introduced a brand new platform for the acquisition of self-service advertisements. Known as “GroundTruth Advertisements Supervisor”, it’s touted as “the trade’s first end-to-end self-service platform for cellular location promoting” and it could contact “2 out of three smartphone customers” available in the market American.

As with AdWords, customers create an account, obtain bank card knowledge, and create a “in mins” marketing campaign. GroundTruth signifies that there aren’t any minimal bills. Then again, each and every marketing campaign might be probably priced another way, relying at the focused on settings. There’s no public sale.

Via the usage of GroundTruth’s location information, advertisers can goal explicit real-time places and goal audiences, created from fashions and attributes of offline discuss with (and goal related acquire). They may additionally overlap: as an example, girls beneath 30 who’ve visited a selected rapid and informal eating place within the remaining 3 months and are provide at a competitor.

[Read the full article on MarTech Today.]

Concerning the creator

Greg Sterling is a contributing editor to Seek Engine Land. He writes a non-public weblog, Screenwerk, concerning the hyperlink between virtual media and shopper habits in the true global. He’s additionally vp of technique and concepts for the native analysis affiliation. Apply him on Twitter or to find him on Google+.