There was a lot of talk of AI-driven marketing in 2017. But this is no longer a new phenomenon. And as the AI ​​will be deeply integrated with all aspects of marketing, the future belongs to marketers who can adapt to technological advances, both to bring immediate satisfaction to consumers and to establish more meaningful relationships with them.

As we continue into 2018, marketing managers must avoid being content with the next big thing, but rather rethink the way they should manage and execute marketing to make it more personalized than algorithmic. It’s time to reevaluate your marketing.

Follow the steps outlined below to re-evaluate your marketing efforts and put them in the right perspective.

[Read the full article on MarTech Today.]

The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.

About the author

Nandini Rathi is a marketer, strategist, serial entrepreneur and a proud co-founder of Betaout, a marketing automation platform for e-commerce companies. On her blog, she offers free marketing advice and ideas.