eBay has found a way to take advantage of the inconstant spring weather in the UK.
Last week, the online market giant launched a Digital Out-of-Home (DOOH) campaign, broadcasting commercials that vary with weather conditions.
Three types of weather trigger different types of creative variations. If it’s nice, for example, visual advertisements for gardening products might be displayed. Rainy could give rise to messages about rain gear, and general / cloudy conditions may encourage advertisers to do DIY projects indoors.
[Read the full article on MarTech Today.]