Do you regularly produce a lot of great content, but you still do not see organic traffic?
The problem may be a lack of external sites that bind you, also called backlinks. Although SEO has evolved over the years, backlinks remain one of the most important SEO ranking factors.
What you should not do is to get involved in shady links projects. This is known as the black hat SEO, and it is unethical and inefficient in the long run.
The key to getting backlinks in a sustainable way without begging for them, is to continually produce high quality content that people want to link and share.
So when you think about your link building strategies, keep these 14 in mind and try one or all of them. Give them a lot of effort and measure the results appropriately.
Click here if you prefer to skip this list and jump directly to computer graphics.
1. Original Search
Conducting research and surveys is not cheap in terms of time and costs, but outlets like Hubspot and ConversionXL regularly perform and publish research results because they generate data. backlinks.
Hubspot Frequently Publishes Blog Posts Like This One
My friend Brian Dean also published research-based blog posts:
And saw a lot of backlinks from the blog post:
If you prefer not to do research yourself or hire a researcher, you can contact other companies that do research and publish them in PDF format. Ask them for the PDF and if you can write a short blog article that summarizes the results, or summarizes some parts, in exchange for a link to their landing page to download the full report. You will still have a lot of links and social traffic, even if the data does not belong to you. You are simply reporting on it.
After all, that’s what all scientific publications (ie ScienceDaily) do every day. They write reports and summaries of the latest scientific research, and quote the study in their article.
When your article is ready, it may be useful to put something like this in the title:
- New Search
- New discoveries
- New data
This way, people who are browsing on Google or on social networks will see that it’s based on the search, and they will want to check your article.
Finally, when publishing original data, contact some of the companies with whom you have relationships and who may be interested in sharing your research. You can write them with a simple request – here’s the research we’ve done, here’s the article from the research, maybe that would be helpful to you sometime in the future.
Bonus points if you create an infographic based on your original search.
2. Creating Long Landmarks
More and more publishers are reducing their number of words and producing content with few words. You can stand out and get backlinks by creating 10x content and giving it away for free.
This involves finding something useful that people will want to read, examining the competition and creating something better 10 times. You (or a writer you hire) will write about 15,000 words, and divide the organization into different chapters.
I created many of these guides and published them Quick Sprout.
Ramit Sethi produced a guide for personal finance and now ranks # 1 on Google for the personal finance guide .
Brian Dean wrote a keyword search guide:
Guess where this ranking on Google
I recommend you take a look at some of these guides in order to get an idea of the scope of the company to produce a 10x guide.
These 10x guides are expensive (write and design time) and take a lot of time, but they can be paid in the form of backlinks on your site.
3. Interview an influencer
Influence marketing is in fashion right now. Most brands want to know how to get a big celebrity or athlete to approve their product. Or better yet, be business partners with them.
But there is another strategy you can adopt if you are interested in backlinks. This involves interviewing an influencer to get their knowledge that could help your audience. If you do not have relationships, you will need to be effective in the field of email and be a qualified person.
If you are given an interview, it is important to be prepared with thoughtful questions and to respect their time. Most influencers will probably not want to chat for more than 15 minutes, but if you are a competent interviewer who asks good questions, it should be more than enough to get valuable information.
You can publish your interview in a video format or via a transcript. If you can, I would opt for a video if you can make sure that it is of high quality. If not, stick to a transcript of the interview.
4. Create an infographic
Kissmetrics produced a lot of computer graphics that brought us a ton of backlinks. We had our own internal designer to create the infographic, but if you do not have your own designer, you can rent one at Upwork.
The hardest part of the infographic process is to brainstorm on a topic that is well suited to computer graphics, and then to create the copy and graphics to display in computer graphics. A great designer will take a lot of weight off your shoulders. Just propose a subject, produce the content and let the designer work his magic.
Do not forget to add an embed code at the bottom of the screen so that web users can easily put it on their website. Many other sites can simply upload your infographic and put it on their site. That’s why it’s worth having your logo on computer graphics – even if you do not get the backlink, your brand remains exposed on the web.
5. Create a quiz
Like computer graphics, quizzes are popular and get a lot of action. If you create on your site, you can add embedded code and get backlinks as you would with an infographic.
Your quizzes should be enjoyable for people. They do not have to be a knowledge test. It’s better if you create something that encourages people to look inward and think of themselves. The end result then makes something that is shareable with others.
That’s what Buzzfeed does so well. They create quizzes like, “What kind of [fill in the blank] are you?” . People like to take the quizzes and share them because it’s about each person.
Try adding quizzes to your marketing strategy and see what results you get!
6. Contact Sites Linked to Missing Sites
This is known as the Moving Man Method, courtesy of Brian Dean. I recommend you check out his full video for a breakdown of this. It’s pretty brilliant and I have to give it the proper credit.
The important thing to keep in mind is to reach only high quality sites. Remember that the crappy sites that bind you are your problem. You are responsible for who binds you. Remove the lousy sites that bind you and improve your global link profile.
Offering a free testimonial is a win-win relationship. The company gets a testimonial and you get your name and the name of your company on their website, with a link to your site.
Obviously, when you turn to these companies, you must be a customer of their product or service. Do not contact companies that you do not use and offer a testimonial.
I did it on a lot of different sites and it helped me to increase my exposure.
Here I am on the homepage of Backlinko:
And I’m with Brian Dean on the Ahrefs home page:
And on Viewership.com:
I have a lot more on the web, but according to you, how many visits do these three sites receive? This is the amount of free exposure I receive, because I approve their product and have written a testimonial.
8. Guest Blogging
This is one of my favorite methods for gaining links and exposure. Guest blogging can be free (if you are a good writer) or paid if you prefer to hire a ghostwriter. If you have not written for other blogs before, I recommend you hire a ghostwriter. It will cost between $ 250 and $ 500 for a quality article of at least 2,000 words.
In article, you can create a link to your own content. I did it with my articles in Entrepreneur:
Do not give up and put a dozen links on your site. Keep it reasonable (maybe 1-3 for every 2000 words) and make sure the blog owner agrees with that. If this is not the case, you can take your content elsewhere. I think it’s a fair compromise given that you give them free content in exchange for links and visibility.
Make sure to use your signature wisely. Keep it sharp and in focus. Tell the readers who you are, what you do, and what value you bring. Link to your site Bonus points if you can link to other parts of your site, as Bnonn does on the Kissmetrics blog:
In his signature, he announces his free course (which brings him leads) and has a link to his website.
9. Find unrelated records
If you are well known, you will have hundreds or even thousands of sites that mention your company or your name, but do not link you. Using this method, you find these high quality sites that are not linked.
For example, if I write about Copyblogger or if I mention one of their articles, but do not link it, they can contact me in a useful way and suggest something. Add a link to their website or blog. I already mention them; the addition of the link is only useful to the readers.
Thanks to Brian Dean for this tactic – he calls this link recovery.
10. Public relations for the classification of the page
Having good relations with reporters and news organizations is great for public relations and backlinks. But you should not cold email a reporter and ask them to promote your business. It will not work and will only make you bad.
Use Help a Reporter to go out, but do not be fooled. You must make an active effort to build rapport with journalists and help them when they need it. All good relations are based on reciprocity.
Some of you may have a unique story or angle that a news organization wishes to cover. That’s how I got coverage on CNN:
I knew that they would not want to hear about my stuff, but rather that I live in hotels. I’ve got links to my businesses from this article, and this has brought a lot of reference traffic.
As you build these relationships, you end up getting endorsements in publications and publications. This can do wonders for your show and your “link juice”.
11. Use awareness efforts when writing a message
When you write a blog post, you probably link other companies and articles. When you do this, you should make an effort to contact the people who run these businesses or write these articles and tell them that you have mentioned them on your blog. They can share social media or mention you in a future article. Remember – trust the laws of reciprocity.
When you reach out, it’s important not to ask for a backlink. It will make you look desperate, and no one wants to look desperate. Just reach out and tell them that you liked their article / article or company so much that you wanted to share it on your blog. Then share the link to your blog post. That’s all you have to do.
Finally, do not write a blog post that contains hundreds of links. If you do this and you communicate with each one of them, it will hurt you because you give a lot of links to request a link. Keep the number of links on your blog reasonable, and inform bloggers and businesses when you write about them. Then trust the laws of reciprocity.
12. Quality on quality blogs
This can be one of the best ways to get an exposure. You will also get backlinks if comments are not nofollow .
The priority when writing a comment is to make sure that it is thoughtful, relevant, and adds to the discussion. Writing, “excellent post, keep it up” is not thoughtful or relevant and this adds nothing to the discussion. When someone reads your comment, it must be clear that you have actually read the blog post or article and that you have something unique to add. Your comments should be like the blog posts you write – high quality, thoughtful and helpful.
The Commentluv commenting plugin WordPress uses dofollow by default. I recommend that you search for these blogs, subscribe them, read them as you go, and make comments shortly after they are published.
You can also add a link to your blog in the comment:
13. Ask your company or item to be added to a resource page or list
It is important to do this only if you really think that what you want to link would improve the article. I get a lot of requests from bloggers asking for links. I ignore them all because none of them makes sense for my blog. I can see that they do not want to improve my articles, they just have a backlink.
Check out the script that Brian Dean has for you in his mega-guide.
14. Create your own list
Love them or hate them, list-based messages get a lot of traffic.
Unfortunately, I think a lot of marketers and content creators think of them as a shortcut. They were brainwashed by looking at the lists as a slide show, thinking that if they just brainstormed a few things to add to their list and added a sentence or two to each of them, their work would be finished. You should not make it so easy for you.
Other marketers will go to sea and make their list so long (that is, more than 150 items) that no one will read everything. There is not necessarily a problem with this if you can make each element useful. Do not add things to your list that do not make sense just so you can have more of them.
Keep in mind, as with everything, quality rather than quantity. (Ideally, you have both quality and quantity). It’s better to keep your list to the right amount and make more quality-based messages instead of putting all your energy into one article.
The computer graphics
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Just copy and paste the code below into the html of your website to view the infographic above:
Building backlinks on quality sites is not easy, and it should not be. It takes creativity, jostling and good human skills.
But all the work is worth it. I’ve been in content marketing for years and I still find that backlinks are crucial for higher ranking in Google.
I hope that you will examine these 14 tactics, that you will find one that works for you, that you will make significant efforts in each of them and that you will measure the results. So let me know how they work for you.
What methods did you find useful and effective for getting backlinks without begging?
About the author: Neil Patel is the co-founder of Neil Patel Digital.