The success of Search Engine Optimization (SEO) requires not only to understand where Google’s algorithm lies today, but also to know where Google is heading in the future.

From my experience, it became clear to me that Google would give more importance to the customer’s experience with page loading speed as part of its mobile-first strategy. With the investment that Google has made in the performance of the pages, we need some indicators to understand how critical this factor is and will be in the future. For example:

  • AMP – Specifically designed to bring more information into the search engine results pages (SERPs) in a manner that responds to the intent of the customer as quickly as possible. Google’s desire to quickly deliver “exceptional page rendering and content delivery” to customers on all devices and in the media begins with Google caching more content in their own cloud.

[Read the full article on Search Engine Land.]

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About the author

Bob Lyons is a seasoned expert in technology and marketing. He has 25 years of experience in technology and 20 years of experience in online marketing with a specialization in SEO. Bob currently oversees the SEO program for Walgreens, but has successfully implemented programs for all sizes of companies.