Hundreds of investors packed into the Queen Elizabeth ll Conference Centre in Westminster, London, for the annual Crypto Investor Show, the largest event of its kind in the UK.

This year saw queues around the block and ticket holders having to be turned away because of the numbers seeking to gain entry.

Credit: Cryptopoly Cryptoraptor

The gathering provided an opportunity to get up close with some of the teams behind a wide range of blockchain project exhibitors.

Conference participants heard from Fabian Vogelsteller, author and developer of open source projects such as the Mist browser and the Ethereum Wallet. Together, Vogelsteller and Ethereum founder Vitalik Buterin jointly proposed the ERC20 token standard.

Stephan Tual, the founder and chief operating officer at Slock.it, the sharing economy blockchain project and former CCO Ethereum, also addressed those assembled.

Other speakers included Linda Leaney, chief financial officer of stablecoin play Globcoin, Galia Benartzi, a co-founder of the Bancor Protocol, crypto exchange Cobinhood’s chief executive and founder, Chen Tai Yuan, Brian D. Evans from logistics disrupting platform ShipChain, social trading cryptocurrency exchange Coindash’s chief executive Alon Muroch and William Knottenbelt, Professor of Applied Quantitative Analysis in the Department of Computing and Director of the Imperial College Centre for Cryptocurrency Research and Engineering (IC3RE) at Imperial College London.

Ethereum World News spoke to eToro UK managing director Iqbal V Gandham. The trading and investment platform has seen success in the space after adding exposure to crypto to its market offerings over the past couple of years. eToro is the main sponsor of the event.

“Gathering today, I was not expecting the turnout that we had on a Saturday morning. Shows the appetite for all things crypto,” Gandham commented.

What did he think about the composition of those taking part in the event? “It was a mix of those who were doing ICO and also those looking to invest and understand this new industry.”

Gandham was underwhelmed by some of the exhibitors. “As for the quality of projects, I’m unconvinced. Many of them do not require the blockchain nor its attributes. They are merely using the ICO mechanism to raise funds.”

The sheer number of initial coin offerings and the profusion of fraudulent or otherwise poorly thought through projects in and around crowdsales is probably part of the reason why this year’s turn out is as large as it is, with investors hungry for quality curated information.

Also the fall in token prices has concentrated minds. And what better way to get a handle on the potential worth of a project than to come and see for yourself the projects making their pitch and hear from industry experts.

Gandham continued: “As with all things, investors need to understand a little more of what the blockchain does and the value it adds.

“This can only happen if we start to distill the messaging into bite size chunks which users can understand. More events like this, more education and less hyperbole is what is needed.”

Trade shows and other events are an invaluable way to introduce new people to your products and build customer loyalty with those already familiar with your business. Supporting them will help you gather first-hand information on how you can improve your products, improve your services, and build your brand.

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<h2> 3 major benefits of attending a trade show </h2> <p> There is no formula for making the most of an event. While there are general guidelines on what you should and should not do to achieve desirable results, every business is unique just like the market sector that it serves. For this reason, you will learn the most by trial and error. </p> <p> If your business team is open to learning about its event marketing mistakes, you will get a huge value from the in-person meetings you have with the attendees. In fact, event marketing can become one of your favorite ways to grow your brand. </p> <p> If you have not done as well as you had hoped in your first shows, here are 3 good reasons why you should keep the faith: </p> <ol> <li> You are getting better and better at creating a positive and lasting impression with visitors to your booth. As you develop experience, you will learn how to improve your contests and improve your gifts. Your pre-event planning and post-event follow-ups will also improve. </li> <li> You’ll get better marketing insights through direct interactions with all types of prospects, customers, partners, and competitors over any kind of data that social interactions or newsgroups can provide. </li> <li> You’ll constantly improve your lead generation methods, direct sales opportunities, networking skills, and advertising effectiveness. </li> </ol>

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<h2> 3 steps to get the most out of your participation in the event </h2> <p> One way to get the most out of events is to break down your marketing into three phases: what you should do before, during and after the event. </p> <h3> Before the event </h3> <p> Set clear goals. What are your expectations? How many tracks do you hope to generate? What strategies will you use to engage visitors to your booth? What demonstrations will you give? What gifts do you want to offer? How are you going to capture the names and follow after the event? Develop effective ways to track your performance, and decide how you will measure your return on investment. After setting goals, schedule the event based on everything you can know in advance. There are many things you need to coordinate and the details you need to cover to make the most of your presence. Then, after planning how you will organize your stand, you should do what you can to inform your target audience that you will be there. Spread the word and invite people to visit your booth. Advertise your participation through your social networks, through press releases, and by sending emails to your newsletter subscribers. </p> <h3> During the event </h3> <p> You will attract the attention of participants by having a well designed kiosk. One way to market your business to a trade show might be to get a bunch of t-shirts or hoodies from a wholesale clothing company in bulk, put the name of your company on them, then give them. Another idea that works well to attract the attention of participants is to offer a contest with great value prizes. </p> <h3> After the event </h3> <p> First, import your leads into your marketing automation system so that your sales team can track them. Then measure how things went according to your goals. Have you done better than expected, perform according to your expectations, or have not achieved satisfactory results? After evaluating your results, see what you can do best next time. If you have done well, see how you can do even better. If you have had unexpected failures, see what lessons there are to learn so you can continue to improve your performance. </p> <p><!– WP QUADS Content Ad Plugin v. 1.7.6 –></p> <p> All things considered, event marketing provides an experience that no other form of marketing can offer because it is about direct and direct contact with prospects and customers. As a comparison, other forms of marketing are somewhat abstract, limited to assessing the meaning of digital data and a derisory number of responses from the surveyed customers. </p>

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<h2> Conclusion </h2> <p> In closing, in addition to improving your performance at events, you will also be better able to choose the best shows for your type and size of business. In the long run, you will continue to increase your return on investment. If you do well at first, then you will probably be encouraged to continue, but if you do not do as well as you had hoped, then be patient and learn the lessons you need to learn to start making a living room. exhibitions. </p> </div> <p></p> ” data-medium-file=”” data-large-file=”” class=”size-medium wp-image-7470″ data-src=”http://techcrunchhq.com/wp-content/uploads/2018/03/1520724666_826_investor-appetite-insatiable-at-london-crypto-show-but-more-discerning.jpeg” alt=”” width=”300″ height=”225″/>

Credit: Sam Saeed
Credit: Sam Saeed

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