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AirAsia, a low-cost airline, is considering an initial offer of parts to fund its expansion into the US Financial services industry. ]

AirAsia Mulls ICO $ 3 Billion Airline

Tony Fernandes, CEO of AirAsia, proposed to the company $ 3 billion to develop a proprietary cryptocurrency that could replace its “Big Loyalty” rewards program and serve as the original currency on its new financial services platform.

“We have a product that can be a currency in Big Loyalty, [and] we are building a payment platform so that both can get married very well.We have an ecosystem that allows you to get a good deal of money. using this currency, there is no point in having a currency that can not be used, “he said.” The world is changing so fast but I think we have the capacity to innovate and to think quickly about these things but the ideas are based on our data and based on our ecosystem. “

AirAsia, which currently has about 65 million customers, believes that the expansion of financial services will enable it to cross the 100 million mark. In addition to “cashless booths”, the company intends to offer loans and insurance services to small business owners.

Fernandes stated that the company was considering financing this expansion through an ICO, as this would mitigate the initial risks and costs AirAsia faces as it launches the new service.

“I love [the idea of an ICO] because it only costs the system.So I’m motivated, not trying to take control of the world, but in the first place, everyone buys in my OIC and I take a lot of risk of exchange, I take a lot of risk of settlement, etc. There are many ways to see how we see it, “he said.

Established Enterprises Turn to Cryptocurrency, Country Offices to Finance Expansion and Modernization of Platforms

AirAsia is the latest in a small group of established companies to consider launching their own cryptocurrencies.

As CCN reported, the Japanese e-commerce and technology conglomerate Rakuten announced that it would be launching its own cryptocurrency to replace its current rewards program, although the company does not have the same technology. did not specify whether she would hold an ICO


The Telegram encrypted messaging platform would also have raised more than $ 850 million to build a chain-of-blocks ecosystem and could target up to $ 2 billion.

Even Kodak – a historically charged photography pioneer who has gone through a troubled period in recent years – has fired his mark to an ICO operator who aims to build a platform for managing Digital Rights (DRM) based on blockchain.

Image from Shutterstock to photo

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