Microsoft has made it a hobby to publish comparison videos showing the performance of Edge browser against other rivals like Google Chrome, and the company used the last day of 2017 to publish one such clip praising its own application.

Just like it did before, Microsoft praises the battery performance of Edge, explaining in the video that it streams videos up to 63 percent longer than Mozilla Firefox and up to 19 percent longer than Google Chrome. The testing took place in Windows 10 Fall Creators Update (version 1709).

The video doesn’t provide any information as to how the company achieved these results, but Microsoft is betting big on it in an attempt to convince more users to give up on Chrome and embrace Edge browser.

Aggressive Edge push

Microsoft has been quite aggressive in its attempt to boost Edge browser adoption and since the company rolled out Windows 10 in July 2015, it turned to rather controversial approaches that often backfired.

One such method involves pushing Microsoft Edge ads in the form of popups that were displayed on Windows 10 PCs when users installed or launched Google Chrome. These popups praised Microsoft Edge in an attempt to convince users to give the browser a try, though in many cases Windows 10 adopters ended up criticizing the software giant for showing what they called “ads” on their desktops.

Right now, Google Chrome continues to be the leading browser on the desktop with a share of nearly 60 percent, while Edge adoption is still trailing behind its rivals. Approximately 5 percent of the desktops run Edge as the default browser, and it’s hard to believe anything can change in the short term given the huge difference versus Google Chrome.

On the other hand, Edge browser is improving with every new Windows 10 release, and more such refinements will be rolled out in the spring of this year when Microsoft ships the RTM version of the Redstone 4 update to the production ring.

LEAVE A REPLY