Nimble released Wednesday Nimble Mobile CRM 3.0, its contact and pipeline manager for mobile sales teams and professionals. It is available for iOS now. A version for Android device users will be released in the spring.
Nimble Mobile CRM 3.0 unifies mobile, cloud-based and desktop-based mobile contacts in a complete relationship manager that does conversation history and provides a social context.
Nimble Mobile CRM 3.0 “introduces the commercial intelligence, sales activation and marketing automation features available in our Web application for Office 365 and G users. Mobile Suite, “said spokeswoman Jenna Dobkin.
“Our goal is to enable [users] to be as effective and efficient in managing relations on the road as it is in the office,” she told CRM Buyer.
Features and Features
Nimble Mobile CRM 3.0 offers the following features:
- Lets users access detailed records about the people they will meet, including historical emails and Twitter conversations, e-mails, the calendar, contacts and social applications. . Contact data sources include more than 100 cloud-based applications and social platforms, and there is no need to switch between tabs or mobile applications;
- Adds information about the company to contact the data, including industry, size, location, number of employees and revenues;
- Creates new CRM records from photos of business cards, registering the name, title, company, e-mail address, address and phone number of the contact;
- Allows users to use the iOS sharing menu in mobile applications or desktop browsers to discover social profiles, areas of influence, job title, job description. business and professional experience of a new contact;
- Allows users to view the history of emails, calendars, and social contacts for business information. Automatically synchronizes each email conversation, calendar activity, and social interaction for each team member and each contact;
- Unifies Office 365 and Google Apps contact information, email, calendar and social history;
- Allows users to send follow-up messages and modeled e-mails with a custom merge tag and predefined attachments to save time. By default, all emails sent via Nimble Mobile have the “Enable Nimble Tracking” setting; and
- Allows users to manage multiple sales pipelines in the field.
Nimble Mobile 3.0 will soon add push notifications.
Current Nimble users get Nimble Mobile CRM 3.0 for free.
Nimble Mobile CRM 3.0 runs on iOS 9.0 or later. It is compatible with the iPhone, the iPad and the iPod touch. Users will need at least one iPhone 5 with 16GB of memory, Dobkin said.
The Android version will be played on any device running Android 4.0.3 or later. Some of the mobile features, including multiple pipelines and smart calendars, are already available on Android, Dobkin said. They are accessible from Google Play.
Other features for Android are under development.
“Nimble Mobile CRM 3.0 accesses the same data as the Nimble Web application on your desktop, so we recommend you to use Nimble’s SaaS CRM software in addition to the mobile app to access all your contacts and synchronize your new contacts, emails and Twitter through the platforms, “suggested Dobkin.
Nimble works either as a stand-alone CRM or as a social business supplement to supplement existing CRM packages for users.
Nimble web and mobile data is stored in the cloud through Amazon Web Services.
“Nimble comes from the roots of contact management,” said Rebecca Wettemann, vice president of research at Nucleus Research.
“Individual sellers – the” Rolodex “gold – are more focused than other CRM tools that are a scaled-down of traditional top-down CRM applications,” he said. she told CRM Buyer.
Nimble is “more advanced than most of his competitors in integrating social capabilities,” Wettemann said.
Among its competitors are Salesforce Sales Cloud Broadband, Pipeline Deals and HubSpot.
“For a large number of customers of this size on the market, it comes down to the price,” observed Wettemann. “Nimble is very competitive here because of the depth and breadth of functionality.”
Richard Adhikari has been a reporter for ECT News Network since 2008. His areas of interest are cybersecurity, mobile technologies, CRM, databases, software development, the 39, mainframe and mid-range computing and application development. He has written and edited for many publications, including Information Week and Computerworld . He is the author of two books on client / server technology.