Content recommendation services such as Outbrain and Taboola display thumbnails related to what is supposed to be related material, but the quality and relevance often leave something to be desired.
In order to provide readers with quality and more relevant content, Outbrain announces this week the launch of Sphere.
This is a closed content recommendation platform, available only by invitation for selected premium publishers. Content suggestions only lead to websites of other Sphere publishers.
[Read the full article on MarTech Today.]