Content recommendation services such as Outbrain and Taboola display thumbnails related to what is supposed to be related material, but the quality and relevance often leave something to be desired.

In order to provide readers with quality and more relevant content, Outbrain announces this week the launch of Sphere.

This is a closed content recommendation platform, available only by invitation for selected premium publishers. Content suggestions only lead to websites of other Sphere publishers.

[Read the full article on MarTech Today.]


About the author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.

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