In response to the YouTube brand’s repeated safety surges over the past year, Pixability has launched a new solution that includes a 100% secure spending guarantee for advertisers on YouTube.
The Boston-based video advertising platform for the YouTube, Facebook, and Instagram campaigns reports that its new technology reflects each advertiser’s unique brand security definition and more nuanced metrics of relevance. of the brand.
“The conversation about brand security has evolved considerably over the last few months, with advertisers realizing how much their approach to the problem needs to be individualized,” said Bettina Hein, founder and CEO of Pixability.
There are two levels of the new managed service. The high-end version, DependAbility Premium, provides access to the full list of locations through Pixability’s AI technology, third-party visibility verification, and Moat video measurement, and the Human evaluation of locations to ensure contextual relevance.
Technology is analyzing nearly 8 million YouTube channels to catalog metadata. It ranks locations against a list of twenty “sensitive” content categories on 6,000 keywords. Placements are filtered at the individual channel or video level, and blacklists and negative keywords are updated as the technology continually monitors throughout the campaign flight.
The DependAbility At Scale offer meets the brand’s security and visibility needs without any personalized assessment of locations based on brand adequacy.
Customers of both solutions benefit from a money back guarantee on non-branded stocks.
“Pixability’s highly specific targeting, day-to-day brand security management, and total campaign performance transparency have allowed Rolex to continue to invest on YouTube seamlessly to deliver measurable results,” said Mary Gonzalez, Account Manager. at Mindshare. ]
[This article originally appeared on MarTech Today.]