“We did not want to create another app thirsty for attention,” says Product Hunt CEO Ryan Hoover. So, instead of a steady stream of fresh stories and alerts, Product Hunt is distributing today what is essentially a technology industry newsletter. in iOS and Android form. Sip releases the headlines of the day in a set of slides Moments-esque Twitter delivered by silent notification at 17h.

Combining explanations, comment tweets, links to sources of information, product search pages and surveys, Sip offers an alternative to long articles. Skewing trend, not shameless, you will find Sip highlighting the most innovative companies of 2018, Elon Musk selling flamethrowers, or the new Uber bus killer.

“Our ultimate goal is to create an experience that people want to find every day and that could appeal to those who do not already use Product Hunt,” says Hoover. It’s basically a game of user growth, rather than a revenue generator for the start-up bought by AngelList for about $ 20 million in 2016. “As I l ​​& # 39; 39 I shared earlier in the community, we are aiming for profitability various initiatives, but Sip is not in fact part of it. We do not plan to monetize Sip in the short term as we focus on growing its user base. “

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Facebook having deliberately reduced the amount of news coming out of its feed, Twitter full of robots and trolls, and Google Reader gone, people need better ways to follow the world. Like Reddit, Hoover sees Product Hunt as a community first, but has “always played a role in spreading news.

Doubling here could unlock new demographics. Not everyone gravitates to the site to discover the latest beta tests, hackathon projects, Chrome extensions, and nascent startups. But the best stories about the titans of technology, our social media company, and the hottest new apps have become news for many. Sip could become their gateway in the crease of the product hunt.

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“Sip is an experience,” Hoover tells me. “The application was designed and built by Chad in our team to give us the opportunity to bring up different types of content and stories that would not necessarily be included in Product Hunt today.” hui. “Sip already has 3,000 people registered for its beta version. The application will have to compete with traditional technology sites and their emails, the constant stream of Twitter and other social apps, various newsletters like Hacker Noon, and reading apps like Feedly and Flipboard. But Sip is set apart by boiling the news in snackable nuggets.

Product Hunt must continue to find ways to engage the youngest and most discouraging technicians in the heart of its audience. Launched in 2013 as a newsletter, the startup’s buzz reached its peak in 2014 and 2015 after raising a $ 7 million round led by Andreessen and was accepted into Y Combinator. His San Francisco parties have become legendary, attracting more than 1,000 people with a line around the block. These are the heady days of the mobile phone, while the technology was still a little neglected and the backlash of its ills had not yet exploded.

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Product Hunt CEO Ryan Hoover (left) at TechCrunch Disrupt SF 2014

After years of daily product launches on its site, fatigue seems to have settled since AngelList bought Product Hunt. Although well aligned, Product Hunt lost some of its freshness by joining more deserving technological adults. Last year he launched Ship to help startups launch their products, and a Ask Hunt recommendation feature. Hoover even debuted his own $ 3 million weekend fund. Yet the luster of Product Hunt has diminished. Although in a very glamorous place, this winter’s winter hunting party saw no line at the door. They did not even check the answers received.

The next generation of Product Hunters might not be as religiously attached to his phone, delighted by a non-stop barrage of alerts. Instead, they seem to appreciate a non-distracted sense of flow and a more conscious use of technology. Sip could appeal to them. “My phone is often hot with alerts,” says Hoover. “Many application creators are overwhelming their users with many push notifications throughout the day or even unwelcome text messages – we do not want Sip to add to the clutter.”

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