1522855967 382 smart marketing still relies on humanity not technology - Smart marketing still relies on humanity, not technology Remember what life was like before having smartphones? We flipped through blank pages without thinking, carried cards impossible to fold wherever we traveled and never left the house without a change of pocket.

Now, it seems like we think everything would be better if he was smart. We can buy smart umbrellas that tell us where we left them and when we need them next time. Smart changing tables that measure the weight, food intake (and production) of Junior. Even smart underwear that can adjust our home’s thermostat to the temperature of our body, change our Spotify playlist to suit our mood and adapt our gameplay to our stress levels.

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1510676065 940 how the customers identity brings the wow factor back to black friday - Smart marketing still relies on humanity, not technology1510676065 940 how the customers identity brings the wow factor back to black friday - Smart marketing still relies on humanity, not technology

Mike Sands is the CEO of Signal. Prior to joining the company, he was part of the original Orbitz management team and held the positions of CMO and COO. While at Orbitz, Mike helped launch the company’s IPO at the IPO and then through two acquisitions (Cendant and Blackstone). After Orbitz, Mike joined The Pritzker Group as a partner in their Private Equity team. Mike has also held senior positions at General Motors Corporation and Leo Burnett. His work at General Motors led him to be named “Marketer of the Next Generation” by Brandweek magazine. Mike holds a Bachelor’s degree in Communication Science from Northwestern University and a Masters in Management from the J.L. Kellogg School of Management.

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