The pet industry is booming. But it’s not all about boutique grooming products or homemade treats. Service companies like Zoom Room also attract pet owners.

The company takes a unique approach to canine education, focusing on training with dog owners and giving animals a place for exercise and socializing. You can find out more about the company in this week’s Small Business Spotlight.

What does the trade

Provides dog training services to assist dog owners.

Mark Van Wye, CEO of Zoom Room, told Small Business Trends: “Zoom Room is a national dog training center and a training center with the bike:” We do not train dogs, we train people who love them. The piece focuses on providing a program that deepens the connection between dogs and their owners. This allows owners to fully understand the behaviors of their dogs and creates a distinctly social atmosphere at Zoom Room. Zoom Room also has a philosophy to train dogs using only positive reinforcement. This is not only the most effective and humane way to train dogs, but it is also something that any dog ​​owner can do. “

Niche of business

Involve the owner at every step of the process.

Van Wye says: “Unlike other dog training facilities, the Zoom Room is air conditioned and the owners must be with their dogs at all times, which plays into Zoom Room’s mission. Extend the link between dog and owner Zoom Room also offers a cutting-edge program never seen elsewhere.In addition to being an expert in dog agility – that can be taught to any dog , regardless of size, age, race or experience – Zoom Room also offers specialty courses such as Shy Dog, Calm Down!, Pup-lates®, Scent Tracking, Urban Herding, Flyball, Rallye, and more. obedience and more. “

How did the company begin

Due to a gap in the market.

Van Wye explains: “Zoom Room was created because there was no interior space for the owners to train with their dogs and that it There was a lack of quality dog ​​training program outside of traditional obedience training. We wanted to create a unique place where dog owners could come to play, train and exercise with their dog, while socializing with other like-minded dog lovers. “

greatest victory

Securing investments for franchise growth.

Van Wye states, “One of our greatest victories in the history of Zoom Room is expected to be the recent investments we have obtained with experienced franchise investors to drive the growth of our franchise franchise. brand across the country. We are confident that Zoom Room will become the epicenter of any dog ​​loving community and that the pet industry is expected to reach $ 96 billion in revenue by 2020, we think that there is no better time to develop the brand. “

Greater Risk

Increase in retail offers.

Van Wye explains, “When we started, we focused almost exclusively on the training and socialization services we offered, and the only retail products we sold were minimal and meant to enhance training. Even though it seemed that consumers had countless options to purchase pet products in superstores, online stores and retailers, we were taking the risk of slightly increasing the number of pet products. 39; footprint of our stores and greatly increase the number of products offered. It was a gamble because the investment was important, and there was no guarantee that we could compete with all the other well-established options. But our belief was that we could differentiate ourselves by offering a range of solution-oriented products, almost all made in the US, with all-natural treats, eco-friendly toys and puzzles, and the best of all categories of products. We knew that the customers we had trained dogs would fully trust our recommendations on the best things to do for their dogs. And the bet has paid off. Retail sales now account for up to 40% of our stores’ gross revenue. We did not look back. “

Lesson learned

Find the right franchisees.

Van Wye states, “In our early days, we were so excited to launch the Zoom Room concept across the United States that we had not done enough due diligence to become franchisees. We did not check the amount of cash available to ensure that it was sufficient to launch and grow a business. As a result, we saw some stores shut down because owners were not able to store, endow or market their stores right from the start. If we could start all over again, we would have asked tough questions at first, and worked with an excellent partner like Benetrends. These days, we are working in partnership with them – experts in the field – to diligently qualify our candidates and help them get all the funds they need to make their business a success. “

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How would they spend an additional $ 100,000

Spread the word to potential franchisees.

Van Wye states, “We would use 100% marketing, advertising and public relations. After the investment we received in late summer 2017 and all the major improvements we have made to our infrastructure, we now have the bandwidth for unlimited growth, so we have set aside these funds to help us spread the word about the Zoom Room opportunity for dog-loving entrepreneurs across the United States “

Mascot of the company

A Komondor named Clyde.

Van Wye explains, “Since our inception, our Mascot has been Clyde Orange, a hilarious and majestic Komondor, who has appeared in movies and commercials, such as Beverly Hills Chihuahua 2 and Marmaduke, but that’s his Therapy dog ​​training that best defines him.He is eternally patient with the hundreds of people a day who stop and ask to take his picture, and with children who like to hang on his ropes. The Komondor has been a serious working dog for centuries, keeping the cattle, but thanks to his training from the puppy to the Zoom room, Clyde can also skateboard around his home in Venice, CA, or let his dreadlocks fly But most often, he’s just the perfect sweet and loving family dog.The son of our CEO has learned to read while lying down against Clyde – more than double his size – and reading without retaining books like Dog Ma n (This reflects a program we offer in the Zoom Room called Ruff Reading®, in which children can leave fear out by boldly reading aloud to trained therapy dogs.) “

Favorite Quotes

“The time to decide on people – is never.” Katharine Hepburn at Cary Grant in the history of Philadelphia

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More information on the model Small firework program

Image: … Room Zoom, Mark Van Wye