JOLYY plans to construct a blockchain platform to extend its potency and cut back prices for salons and shoppers .
The corporate believes that the wonder trade is without doubt one of the few remarkable markets to faucet the massive possible of virtual applied sciences. Many execs nonetheless depend on a telephone, pen and paper for reservations and buyer control.
“Many current attractiveness reservation platforms don’t take complete good thing about considerable technological functions, maximum of them rate top commissioners greater than 20 p.c or are useless.” JOLYY says:
The corporate needs to supply a technique to many of those issues, additionally offering an leading edge and clever platform, already running in his nation of beginning. beginning Bulgaria. Now, he intends to modernize his device with the assistance of Blockchain era.
It builds a platform in accordance with the unique protocol with the ambition to change into a one-stop store for attractiveness products and services and salons. The unique protocol makes use of the Ethereum Blockchain to assist patrons and dealers to business in a decentralized setting with out conventional intermediaries.
The brand new platform JOLYY will permit shoppers to e-book attractiveness appointments. and obtain a couple of rewards. They’ll be capable to evaluation and suggest merchandise and displays, invite pals and upload new salons, which can give them a specific amount of bonus cash.
Display managers, in flip, will take simple bookings, right away receiving on-line bills, which on different platforms might take as much as a month, as reported through the corporate. 39; corporate. As well as, the business displays may have get right of entry to to detailed analyzes of analysis, visits from possible and current shoppers, and different information to assist them optimize their registration at the platform.
The community may also deliver advantages to producers of cosmetics, thank you to what’s known as the JOLYY shop. It is going to permit producers to immediately get right of entry to the lounges, looking out them thru other filters. As well as, they’re going to be capable to position advertisements, centered particularly on the desired displays and, in the end, arrange product deliveries by means of good contracts.
The platform will function a social community, known as JOLLY Are living. Customers will be capable to advertise their content material, practice and love every different. The corporate hopes to show the social community right into a must-see position for the wonder trade with customers who obtain and proportion content material, practice professionals, obtain provides, and so forth. Industry gala’s and distributors will be capable to market it their merchandise.
At release, the platform will permit salons and shoppers to make an appointment free of charge. At a later level, he plans to introduce a fee of p.c in step with reservation
As a part of its marketplace access technique, the corporate won’t be able to pay any charges. corporate will paintings with quite a few companions to get right of entry to other markets. As well as, he’ll get pleasure from the unique protocol community, permitting different merchandise constructed on him to make attractiveness bookings as smartly.
A key component of the challenge is the release of the “ JOY token ” scheduled for the second one quarter of 2018. It is going to act as the primary fee software at the platform. Along with reservations, producers will use tokens to promote their merchandise. The promoting house can be to be had on the market in trade for tokens. By means of assigning an promoting worth to the chips, the corporate hopes to extend the price proposition for its holders. Tokens used for the acquisition of promoting house can be burned, which can cut back the full provide.
He plans to factor cash “700 mln” JOY of which 50% are presented for pre-sale. A complete of 30% can be reserved for the neighborhood and construction of the platform, “15% will pass to the corporate’s reserve and five% to specialists, strategic companions and bonuses” the corporate COO Ognian Genev says:
4 instances sooner
Shoppers are increasingly more aware of the Web and cell. A 2016 learn about through a analysis and consulting corporate A. T. Kearney confirmed that on-line channels grew 4 instances sooner than brick and mortar attractiveness stores.
A file through Inkwood Analysis predicts a compound annual enlargement price (CAGR) of 7.15 p.c for the arena marketplace of attractiveness merchandise and private care between 2016 and 2024. Marketplace quantity is anticipated to achieve $ 750 billion through 2024, studies claimed. This file and others determine e-commerce and social media as key drivers of the trade.
The luck of latest on-line cosmetics outlets akin to Kylie Cosmetics is a great representation of those tendencies. The E-store, introduced through a 20-year-old truth TV superstar Kylie Jenner reported 420 million bucks in gross sales in its first 18 months.
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