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Primal FC aims to stand out from the heavyweights of the UFC and Bellator industry, and it involves Bitcoin.

The promotion based in Phuket, Thailand, held its inaugural event, Dark Moon Rising, in 2017 and is preparing to start adding sponsors for its next, scheduled for later this year.

Primal FC CEO Joe Iozzi told CCN that the promotion hopes to sponsor cryptocurrency sponsors for one-off events, with the ultimate goal of organizing events exclusively sponsored by Cryptoasset industry.

“Primal FC is extremely excited to invite the crypto space to get involved.We would like to be one of the first promotions in the world to have a bunch of cryptocurrencies associated with it. to us, “said Iozzi, adding that he has already been in touch with several potential sponsors.

Iozzi explained that MMA is a natural place for cryptocurrency developers to market their projects, since the industry’s audience shares a demographic composition similar to that of cryptocurrency users.

To this end, Iozzi said that Primal FC plans to begin accepting cryptocurrency payments for event sponsorships and will also give fighters the option of being paid in cryptocurrency.

“Athletes will be paid in crypto with cards [cryptocurrency-funded debit] like TenX for example, or directly to their cold wallets or online wallets for the whole process to” involve cryptocurrency “, he said.

This would definitely put Primal FC out of the competition, but Iozzi said it was the promotion plan since its inception.

“We organize our events outdoors, in exotic locations, on the beach, in the jungle, in cascades or in rivers,” he said, adding that each event was followed by a Full Moon. Party. “All other promotions do things in the stadiums, so we are just trying to do something a little different.”

But while Primal FC is perhaps the only MMA promotion to woo cryptocurrency sponsorships, several fighters have signed agreements with companies and developers operating in space.

Last month, CCN interviewed Rory MacDonald, welterweight champion of Bellator MMA, before his fight against former champion Douglas Lima. MacDonald, who has long been interested in cryptocurrency, signed a sponsorship agreement with Dash as part of the cryptocurrency-led budget voting process.

Another fighter on the Bellator 192 card, Michael Chandler, was sponsored by CoinLion, a startup of the cryptocurrency exchange.

Some quotes have been edited for clarity.

Image from Primal FC / Twitter

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