That it is a website rebranding, a consolidation of different web properties or an HTTP to HTTP migration, When implementing a structural change on the web, it is essential to monitor indexing, ranking, traffic conversions, and natural search on old and new websites. Careful follow-up will allow you to resolve any potential problems as they arise.

In addition to establishing a relevant strategy to follow that includes the best search engine optimization (SEO) practices, here are the areas and most important steps to watch during the migration steps Web. Be prepared to identify issues that could have a negative impact, while identifying opportunities.

[Read the full article on Search Engine Land.]

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About the author

Aleyda Solis is an international SEO consultant and founder of Orainti, a digital marketing consulting firm that helps companies – from startups to multinationals in Europe, Asia, North America and the South – to increase their visibility. , traffic and ROI in multilingual and multi-country environments. She is also a frequent blogger, a teacher at the Online Marketing Master of the Pompeu Fabra and Kschool University, as well as an international speaker at online marketing conferences, having spoken in more than 12 countries and 60 conferences.